Cadbury's Caramel -- An analysis of Animation in Advertisement

For my Essay, I decided to shed some light in animation in advertising. After some reserach I found that the subject was quite broad, so I narrowed it down to mascots and focused on one of my favourites: The Cabury's Caramel Bunny.
In my essay I explain in depth the character, her influence in society and her effictiveness as as an adverisement medium.

Here are a few examples of ad featuring the Caramel Bunny:



 


  


These ads where released in the 80s, but in 2009 she made a reapearence, with a campaign called "Caramel Nibbles".
Her design was very different, and she was limited to posters and still images:

 

      

I personally didn't like her new design, so I decided to create my own version and here is the result:

 

Here's a comparison image:

 

As a disclaimer, I would like to mention that my images have not been shown pubblicly or posted on any website to avoid copyright problems. They will not bee shown anywhere until I have obtained the proper perimission.